Mask Group 23

Trusted Advisors

Impensa means ‘Cost’ in Latin; the classical language associated with education, science and technology is the blueprint of our foundational principles.

We have a successful history of developing strong trustworthy relationships and long-term partnerships with our clients.


Our Mission

Guided by a Vision to create a Cost Cycle Management platform, our Mission is to simplify the healthcare cost cycle by creating interoperability between ERP, EMR and Cost Accounting systems by providing easy access to transparent and accurate cost information in support of margin analytics.

Our Beliefs



Our clients are our partners. Our customer-centric approach leads us to be very flexible and collaborative as we problem-solve.


We are transparent in our actions, allowing us to form long-term, trusted advisor relationships.


We value experience.
This first-hand knowledge not only provides credibility, but also allows us to synthesize details and innovate solutions that work.


Value is of the utmost importance to both our clients and ourselves. Balancing time and cost to deliver the best quality service is always our top priority.

Our History

Founded in 2018 by Dave Beto and Doug Morrell, two recognized thought leaders in healthcare cost accounting, Dave and Doug each have over 30 years of experience delivering value-added costing services and software to healthcare clients of all sizes.


Dave Beto founded NOMISe, Inc., a healthcare cost accounting consulting and software company.


Doug Morrell joined NOMISe as the Vice President of Consulting Services managing the cost accounting development and outsourcing business.


NOMISe merged with Healthcare Insights, LLC and the combined company was sold to Premier, Inc. (NASDAQ: PINC).


Impensa Advisors, LLC, a cost accounting and supply chain company was established. Dave and Doug recognized a specific niche that required a solution and used their decades of expertise to address it.


Rob Corley joins Impensa Advisors bringing extensive supply chain expertise to the development of the Impensa solution.


Impensa® launches CostCloud®, a Master Data platform containing healthcare product data, delivering Data-as-a-Service and Actionable Analytics for the healthcare industry.

Our Leadership Team

Branded Photo - Dave
Co-Founder and CEO
Dave is a healthcare information technology executive & entrepreneur with over 30 years extensive experience in healthcare cost accounting, decision support and enterprise analytics. He is a dynamic and motivational team & relationship builder with experience across both private and public high growth-oriented companies. As a P&L leader he has led multi-disciplinary teams across business strategy & operations, business development, sales & marketing, product development and support, client services, consulting and account management.
Branded Photo - Doug
Co-Founder and Chief Cost Engineer
Doug is a management engineer that has been in the healthcare industry for almost 40 years. He specializes in healthcare cost accounting and decision support and has been instrumental in the development of several cost accounting platforms. Over his career he has assisted over 300 hospitals innovating the cost accounting process.
Branded Photo - Rob
Chief Growth Officer
Rob is an industrial engineer that has been in the healthcare industry for over 20 years. He specializes in the healthcare supply chain focusing on data management where he has developed several supply chain data platforms. His experience crosses all the major GPOs where he has been responsible for data strategy, and had led teams in operations, sales and client management.

Dave Beto

Co-Founder and CEO | Impensa®

Dave brings over 30 years of healthcare cost accounting and financial decision support experience to his role as a healthcare management consultant.

After spending several years working in the hospital environment, as well as for a major healthcare software vendor, in 1991 he founded NOMISe, a progressive healthcare consulting and software development company specializing in healthcare cost accounting. As Founder and CEO, Dave grew the company providing cost accounting services to over 200 healthcare organizations across the country.

In 2014, Dave merged NOMISe with Healthcare Insights, LLC., and as Managing Partner & Chief Growth Officer, Dave was instrumental in the sale of Healthcare Insights to Premier, Inc. in 2015, where he served as the Vice President of Financial Decision Support for 3 years.

Throughout his career, Dave has been a visionary and thought-leader in the healthcare cost accounting space and has made several presentations on healthcare cost accounting strategies

Additional Information

Dave has a Bachelor of Arts degree in Economics and Business Administration from Knox College. He is active member in HFMA.

Doug Morrell

Co-Founder and Chief Cost Engineer | Impensa®

Doug brings over 30 years of healthcare cost accounting and financial decision support experience to bear on client engagements. He has previously worked in a variety of organization types, from healthcare providers, to software vendors, to boutique and Big 3 consulting service firms.

Doug is a national thought-leader on cost accounting in healthcare, having assisted over 200 organizations develop and refine their cost accounting processes. Doug’s intimate knowledge of hospital operations helps clients quickly reach optimal use of cost accounting information.

Additional Information

Doug has a Bachelor of Science degree in Health Systems Engineering from Georgia Institute of Technology. He is active in HFMA and HIMSS and was a founding member of the Gateway (St. Louis) HIMSS chapter.

Rob Corley

Chief Growth Officer | Impensa®

Rob brings 20 years of healthcare supply chain, data management, ERP deployment, and enterprise analytics support experience to his role as a healthcare management consultant.

Rob has a unique combined experience of over 15 years in key executiveleadership and strategy roles at all three major healthcare Group Purchasing Organizations (GPO's). He served in a range ofVice President roles that included Strategic Client Management, New Client Implementation delivery, Master Data Management and Services, ERP Technical Services, Member Analytic Services, Member Sales, and Supply Chain Consulting.

Rob offers thought leadership and a pragmatic approach to solve issues and optimize the foundation of Supply Chain, Data Management, Spend Analytics, ERP and clinical systems, so that healthcare leaders can focus on meeting the critical goals of their organizations.

Additional Information

Rob has a Bachelor of Science degree in Industrial Engineering from Mississippi State University. He is an active member in ARHMM.